Conference Hotel
Shanghai Fuyue Hotel
Group MICE bookings via phone were slow; corporate booking process was cumbersome
2018–2023Group bookingCorporate booking
40%
Fewer front-desk calls
60%
Group online booking rate
1周
Onboarding time
Challenge
Group MICE bookings via phone were slow; corporate booking process was cumbersome
Solution
Group and corporate self-service booking with online room selection and payment
「Self-service group booking shifted front desk from order-taking to guest service — a huge MICE season win.」