Resort Hotel
Hangzhou Lin'an Tuankou Zhong'an Radon Hot Spring Resort
High off-season vacancy, offline voucher sales couldn't reach nearby WeChat audiences
2018–2024Voucher presaleIntegrated marketingStored value
3万+
Vouchers per campaign
35%
Distributed order share
7天
Go-live time
Challenge
High off-season vacancy, offline voucher sales couldn't reach nearby WeChat audiences
Solution
Launched voucher presale, integrated marketing and stored-value with WeChat distribution
「Presale locked in off-season cash flow; integrated marketing turned every staff member into a seller.」