Hotel-Scenic Complex
Yuanxiang Cultural Tourism
Hotel, scenic and retail sold separately; bundles were hard, secondary spend was low
2019–2024MallTicketingVoucher presaleMembership
2x
Secondary spend per guest
50%
Online ticket share
10+
Modules integrated
Challenge
Hotel, scenic and retail sold separately; bundles were hard, secondary spend was low
Solution
Mall, group-buy, ticketing and voucher bundles with one membership card across venues
「One system connected hotel, scenic and mall — seamless guest journey, unified marketing.」