Business Hotel Group
Shunhe Group
Fragmented F&B delivery across properties, no unified loyalty, ancillary revenue siloed
2019–2024LoyaltyF&B deliveryIntegrated marketing
25%
Ancillary revenue lift
8+
Properties live
1800万+
Platform orders
Challenge
Fragmented F&B delivery across properties, no unified loyalty, ancillary revenue siloed
Solution
Group-wide loyalty, F&B delivery, in-room dining and marketing with unified reporting
「Connecting F&B and loyalty finally gave us a group-level view of every non-room dollar.」